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Seat Filler at Awards Shows
Kris Kennedy, Sr. Manager of Events at Country Music Association (CMA), explains the role of seat fillers at the CMA Awards.
Producers of big televised events do not like empty seats because it looks bad on camera, especially if they are in in the first ten rows or so where the nominees sit, and which are most visible to the television audience.
So when a celebrity guest gets out of his or her seat for any reason - to give an acceptance speech for instance - or if a guest is late to arrive, the producers quickly fill that empty seat with a seat filler.
Seat fillers occupy the seat until the celebrity returns and then waits for the next assignment.